Identifying a fragrance as “unisex” is in reference to its targeted appeal to all genders. When it comes to “categorizing” a fragrance as unisex, or for no particular gender, it can be a very subjective evaluation. What connotes a unisex fragrance? What are the qualifications and/or deciding factors in the development process?
We’ve all experienced or heard others proclaim “I love this perfume but it doesn’t last very long.” What qualifies as “long lasting” in a perfume? What contributes to a perfume's ability to be long lasting or have “wear longevity”? What is the average time a perfume should last on your skin? Fragrance longevity is essentially the length of time the olfactory presence stays detectable on the skin of the wearer. It’s not an easy straightforward time period for all perfumes.
Reference to the term gourmand primarily focuses on a connoisseur of food. A person who enjoys and appreciates good food, good wine and good company with which to enjoy it. So it seems very natural to attach this same appreciation to a gourmand fragrance in the perfume industry. The broad characteristic of a gourmand fragrance or perfume is that it smells edible.
When layering scents, you want to experiment by mixing and matching scents with similar profiles or olfactive aromas to create a fragrance unique to you–something familiar, but completely your own. If you are trying to increase the longevity of the fragrance, you will want to start with stronger or heavier scents to act as a base.
“Going viral” is a well-known phenomenon, yet the mystique deepens when a perfume manages to 'break the internet.' Unlike tangible items (think dresses or jackets with measurable dimensions and visible fabric), translating a fragrance into the digital realm is a nuanced undertaking. It requires compelling storytelling to elicit a visceral response, not unlike the experience of 'love at first smell.'
When it comes to picking out a fragrance, we tend to lean toward olfactory notes that appeal to us and work well when sprayed on our skin. A perfume truly does reflect a person’s personality or energy and emotion of the moment. It’s a fun way to communicate without talking. But what about all the different formats that a fragrance can come in when purchasing a product? How do you decide what is the appropriate format application for the moment or the occasion? Just like skin care or body care, fragrance products come in different “strengths”. A “splash” of fragrance can seem very subtle and complimentary or a full “spray” can linger with us all day or evening.
