Hi. My name is Chriselle and I am the new Owner and Creative Director of PHLUR.
I was introduced to PHLUR a few years ago and fell in love with Améline- a bright, modern rose fragrance that happens to be one of the brand’s bestsellers. Fast forward to 2021- a chaotic year for us all, and one that was personally very challenging for me. When the opportunity presented itself to lead PHLUR, a brand that I admired so much into its next phase of growth, I felt like I couldn’t pass it up.
So you might be asking, “Why fragrance?”
To me, fragrance and fashion have always been connected. Fragrance is an extension of style. It allows us to narrate a mood, elevate a vibe, and it can help us express who we are…or who we want to be. Fragrance helps us communicate. It tells stories. And I’m excited to be a storyteller through PHLUR.
So- what do we have planned? So, so much! I’m beyond excited to share with you all of the new fragrances and product formats that we have been developing.
For those of you that have been longtime fans of PHLUR, I’m sure you have questions. I hope you’ll find that the thoughtfulness and intention of PHLUR is still present as we evolve. You’ll find answers to some of your most commonly asked questions here.
Thank you for joining me on this exciting journey. I appreciate your love and support and I can’t wait to share more.