OUR STORY

    Fragrance With Intention

    When it comes to the products we create, we act with intention on everything from our ingredients to our practices—ensuring that we are as transparent as we are transformative.

    First Intention:

    Craft No-Compromise Formulas

    When it comes to crafting the finest modern fragrances, we believe that the journey is just as important as the finished product. We give our master perfumers the freedom to take risks, take their time and take their creations to the next level.

    Second Intention:

    Create Using High-Quality Ingredients

    We intentionally use both botanical ingredients and thoughtfully selected synthetic ingredients that are kind to your skin and our planet. We don’t use parabens, phthalates, sulfates or any other questionable ingredients or common skin irritants. We care about the environment. We coordinate with the IUCN to ensure all our ingredients are responsibly sourced. Learn more about what goes into our products by clicking the link below.

    View our full ingredients list

    Third Intention:

    Create Transformative Experiences

    Our master perfumers translate beautiful notes into unparalleled fragrances and evocative experiences. Experiment, layer, there is no wrong way. Let the scent bloom—and then settle into skin. Enjoy a transformative fragrance shaped by your own memories and defining moments.

    Fourth Intention:

    Collaborate With Renowned Perfumers

    We collaborate with the most creative, talented, think-outside the-bottle artists in the field. Conscientious storytellers who aren’t just obsessed with using the best ingredients—but also sourcing sustainable ones whenever possible. Mindful. Magical. Masterful. They’re the nose, heart and soul of Phlur.