FREE SHIPPING ON ORDERS $60+ FREE SHIPPING ON ORDERS $60+ FREE STRAWBERRY LETTER SAMPLE → FREE STRAWBERRY LETTER SAMPLE WITH DISCOVERY SET →
Perfumery Terms

What Does Natural Mean In Perfumery?

If you hear the term “natural”, what immediately comes to mind? That the object of reference comes directly from nature? That it maintains a quality of its original state? At what level is an element from a plant, flower, grain, grass, etc. no longer considered natural?


These can be the questions posed by many who want to incorporate natural elements into a fragrance blend but are challenged by extraction methods, cost, availability and essentially mother nature in creating the many aromatic options consistently and effectively. No official or completely defined definition of the classification “natural” exists for the fragrance industry. The International Fragrance Association or IFRA helps us define the term natural by which an aromatic element is sourced. If a physical extraction method is used to exclusively isolate a substance from an existing natural source, then it would be considered “natural”.


Are “natural” ingredients still utilized in perfumes? Yes, essential oils, fractions of essential oils, isolates, distillates, extracts and volatile concentrates are all utilized in fragrance development today and are from natural sources. Advancements in technology and science have allowed perfumers to replicate many of these essential aromas more efficiently and more cost effectively in a controlled lab environment. The art of fragrance development now incorporates thousands of “natural” notes that would otherwise be unavailable, due to an unattainable natural source, by way of advanced lab created molecules.


With synthetic elements more readily utilized in the art of fragrance development, there emerged the need for consumer reassurance to the "natural" root of an aromatic element in the industry. Now brands, like PHLUR, help educate customers on sustainable processes when incorporating natural elements as well as safe synthetics incorporated in their perfume blends.

EXPLORE MORE: Perfumery Terms

RELATED STORIES

MORE BLOG TOPIC

Tips For Layering Fragrances

When layering scents, you want to experiment by mixing and matching scents with similar profiles or olfactive aromas to create a fragrance unique to you–something familiar, but completely your own. If you are trying to increase the longevity of the fragrance, you will want to start with stronger or heavier scents to act as a base.

Read more

Our Most Viral Perfume & Body Mist Moments

“Going viral” is a well-known phenomenon, yet the mystique deepens when a perfume manages to 'break the internet.' Unlike tangible items (think dresses or jackets with measurable dimensions and visible fabric), translating a fragrance into the digital realm is a nuanced undertaking. It requires compelling storytelling to elicit a visceral response, not unlike the experience of 'love at first smell.'

Read more

When To Use A Perfume Vs. A Body Mist

When it comes to picking out a fragrance, we tend to lean toward olfactory notes that appeal to us and work well when sprayed on our skin.  A perfume truly does reflect a person’s personality or energy and emotion of the moment.  It’s a fun way to communicate without talking.  But what about all the different formats that a fragrance can come in when purchasing a product? How do you decide what is the appropriate format application for the moment or the occasion?  Just like skin care or body care, fragrance products come in different “strengths”.  A “splash” of fragrance can seem very subtle and complimentary or a full “spray” can linger with us all day or evening.

Read more