Perfumery Terms

What Is An Absolute In Perfumery?

Absolutes consist of the alcohol soluble components of concretes and resinoids. They are the most concentrated form of fragrance which makes them also very expensive. An absolute is obtained by the alcohol-extraction of concretes and other hydrocarbon type extracts or fat-extracts of plant material. The concrete or resinoid is homogenized in ethanol and the mixture is cooled. Cold filtration is done to remove the waxes and terpenes. The filtrate concentration is then acquired by distilling the ethanol, resulting in an absolute.  Some flower petal tips and leaves are used to make absolutes. Delicate petal tips are extracted through solvent extraction with lower temperatures than distillation. Rose and jasmine are examples of flowers used for absolutes. Phlur's Apricot Privee EDP incorporates both Jasmine and Basil absolutes.  Our Phlur Solar Power EDP utilizes a very special absolute called Orange Flower Craftivity®. Craftivity® is an original and exclusive process where new natural ingredients are extracted from the finest raw materials. The traditional method of extracting an absolute has been modified. By using only bio-sourced and biodegradable solvents and perfecting the technique of selective extraction, the top notes and the original smell of the living plant can be preserved. With this new process, we create 100% natural ingredients with unique olfactive profiles.

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Tips For Layering Fragrances

When layering scents, you want to experiment by mixing and matching scents with similar profiles or olfactive aromas to create a fragrance unique to you–something familiar, but completely your own. If you are trying to increase the longevity of the fragrance, you will want to start with stronger or heavier scents to act as a base.

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Our Most Viral Perfume & Body Mist Moments

“Going viral” is a well-known phenomenon, yet the mystique deepens when a perfume manages to 'break the internet.' Unlike tangible items (think dresses or jackets with measurable dimensions and visible fabric), translating a fragrance into the digital realm is a nuanced undertaking. It requires compelling storytelling to elicit a visceral response, not unlike the experience of 'love at first smell.'

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When To Use A Perfume Vs. A Body Mist

When it comes to picking out a fragrance, we tend to lean toward olfactory notes that appeal to us and work well when sprayed on our skin.  A perfume truly does reflect a person’s personality or energy and emotion of the moment.  It’s a fun way to communicate without talking.  But what about all the different formats that a fragrance can come in when purchasing a product? How do you decide what is the appropriate format application for the moment or the occasion?  Just like skin care or body care, fragrance products come in different “strengths”.  A “splash” of fragrance can seem very subtle and complimentary or a full “spray” can linger with us all day or evening.

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