Perfumery Terms

What Does Maceration Mean In Perfumery?

Maceration is a widely used technique for extracting the oils from flowers that are then utilized to create particular perfumes. In perfume development, the more well recognized reference is the process of aging a final perfume blend in a container to essentially “build” the aromatic presentation. In some cases, both a long maturation (aging the oil itself) period and a maceration (aging the finished alcohol solution) period are part of the final production process. Maceration can be a critical step especially when the perfume contains natural elements or certain base notes. The protocol of the aging process is determined by the creator.

The maceration step is considered a slow process because over a period of time, the oils and alcohol will marinate to create a strong scent that will deliver a longer lasting presentation on the skin. After allowing the mixture to settle and blend, the liquid solution is filtered and filled in bottles that are then finalized for retail purchase by consumers. Until the bottle is opened and the fragrance is used, the scent will continue to develop until it is able to reach its highest scent potential.

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The Growing Popularity of Unisex Fragrances

Identifying a fragrance as “unisex” is in reference to its targeted appeal to all genders. When it comes to “categorizing” a fragrance as unisex, or for no particular gender, it can be a very subjective evaluation. What connotes a unisex fragrance? What are the qualifications and/or deciding factors in the development process?

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Fragrance Longevity 101

We’ve all experienced or heard others proclaim “I love this perfume but it doesn’t last very long.” What qualifies as “long lasting” in a perfume? What contributes to a perfume's ability to be long lasting or have “wear longevity”? What is the average time a perfume should last on your skin? Fragrance longevity is essentially the length of time the olfactory presence stays detectable on the skin of the wearer. It’s not an easy straightforward time period for all perfumes.

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Why Gourmand Perfumes Are So Universally Appealing

Reference to the term gourmand primarily focuses on a connoisseur of food. A person who enjoys and appreciates good food, good wine and good company with which to enjoy it. So it seems very natural to attach this same appreciation to a gourmand fragrance in the perfume industry. The broad characteristic of a gourmand fragrance or perfume is that it smells edible.

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