Perfumery Terms

What Does Maturation Mean In Perfumery?

Maturation is a term used in the development process to convey a “timed” process.  In simplest terms, maturation is the aging of the oil.  The overall aging protocol allows the oil to become more fragrant as the scent matures over time.  This process takes place before the oil is diluted in alcohol and water (depending on the format).  The mixture is typically then placed in a cool, dark environment where it can develop and remain untouched on average between 2-7 days depending on the fragrance elements.  

Some fragrance oil mixtures can require maturation for a few weeks or even a few months, depending on the complexity and how much concentration of resinous material is contained in the solution.  In order to create and sell a guaranteed high quality fragrance, allowing it to undergo the maturation process is essential, especially in regard to the perfume's longevity and ability to emit a strong, desirable aroma.  

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The Growing Popularity of Unisex Fragrances

Identifying a fragrance as “unisex” is in reference to its targeted appeal to all genders. When it comes to “categorizing” a fragrance as unisex, or for no particular gender, it can be a very subjective evaluation. What connotes a unisex fragrance? What are the qualifications and/or deciding factors in the development process?

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Fragrance Longevity 101

We’ve all experienced or heard others proclaim “I love this perfume but it doesn’t last very long.” What qualifies as “long lasting” in a perfume? What contributes to a perfume's ability to be long lasting or have “wear longevity”? What is the average time a perfume should last on your skin? Fragrance longevity is essentially the length of time the olfactory presence stays detectable on the skin of the wearer. It’s not an easy straightforward time period for all perfumes.

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Why Gourmand Perfumes Are So Universally Appealing

Reference to the term gourmand primarily focuses on a connoisseur of food. A person who enjoys and appreciates good food, good wine and good company with which to enjoy it. So it seems very natural to attach this same appreciation to a gourmand fragrance in the perfume industry. The broad characteristic of a gourmand fragrance or perfume is that it smells edible.

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