Great scents. By, and for, mindful people.

Great scents. By, and for, mindful people.

We're here to create sustainable, stunning fragrances that transform everyday moments into memories. Designed with select perfumers, our products were created without the typical ​constraints of time, cost, and creativity. And we're proud of that.

We create sustainable, stunning fragrances that transform everyday moments into memories. #PHLUR
For every bottle sold, we donate $5 to support sustainable initiatives. #PHLUR #consciouschoices #sustainablestyle
Photograph by Alexandre Bonnemaison / Symrise
For every bottle sold, we donate $5 to support sustainable initiatives. #PHLUR #consciouschoices #sustainablestyle
Photograph by Alexandre Bonnemaison / Symrise

Fragrance
with integrity

We've worked closely with our partners to ensure our products and processes are as ecological and deliberate as possible. Our suppliers are committed to supporting the communities that make their products possible. And for every bottle sold, we donate $5 to support sustainable initiatives.

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Fragrance should be enjoyed. Not in a mall. Not on a strip of paper. #PHLUR

Creating a better experience

Fragrance should be enjoyed. Not in a mall. Not on a strip of paper. But by you, at your pace and in your place. Our line was developed to meld with you and evolve on you. Because we know you're more complex than a strip of paper.

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Fragrance should be enjoyed. Not in a mall. Not on a strip of paper. #PHLUR

“Fragrance is an experience, not a product.”

Eric Korman, PHLUR founder #PHLUR
Eric Korman, PHLUR founder #PHLUR Eric Korman, PHLUR founder #PHLUR

Our Founder

Over the past 20 years, Eric has enjoyed working at some of the world’s best consumer brands. In recent years, he has become captivated by the transcendental power of fragrance, yet incredibly frustrated by how modern fragrances are made, packaged and sold. And how the ones he truly loved are unfairly priced.

So like many before him, he created what he wished existed already. In this case, fragrance reimagined from inspiration to purchase.

Our Friends


Anne Serrano-McClain, PHLUR Evaluator #PHLUR Anne Serrano-McClain, PHLUR Evaluator #PHLUR

Anne Serrano-McClain,

Evaluator

Having studied under masters in Grasse, France, Anne is an immensely talented perfumer representing Brooklyn. We are privileged to have her as our evaluator, refining our fragrances and bringing our entire line to life.

Chandler Burr, PHLUR advisor and fragrance critic #PHLUR Chandler Burr, PHLUR advisor and fragrance critic #PHLUR

Chandler Burr,

Advisor and critic

Based in NYC, Chandler is an accomplished author, journalist, and acclaimed scent expert. He is our internal critic, completely willing to praise us or send us back to the drawing board as needed.