I am so taken with Phlur, in fact, that it is the only fragrance brand I have spent my own money on (as opposed to getting free samples sent from brands) during all my years as a beauty editor.
The most amazing part, though, really is the scents themselves. You’d maybe expect ones this ecological to smell more like patchouli.… but, the perfumes are impressively complex, chic, and conscientiously designed.
Yes! It’s possible to buy fragrance without ever even smelling it… It’s also a scent you can purchase guilt-free—because it’s safe for both your skin and the environment.
I can’t begin to tell you how many compliments I get when I wear this fragrance. It’s not overpowering and not super sweet-smelling which I love, but carries a light, fresh scent that works for any occasion. Beyond that, I seriously love how the bottle looks on my vanity.